Improving the display of a mobile app in App Store and Google Play search results. Proper optimization affects the ranking of the application within the store system.
Increased user interest in the product due to a well-thought-out title and description - they maximize the application's capabilities and emphasize its benefits.
Increased traffic from the search bar. Since the app will be higher in search, more people will be able to see and install it.
Reduced cost per lead. Organic user growth from search reduces the cost of traffic overall.
Increased user retention rate. The right design that meets customer expectations builds more trust and makes them want to use the product.
Increased competitiveness. The better the optimization is done, the more chances the app has to interest the consumer against other options.
ASO helps to develop the product - by analyzing requests we identify user needs, get information about potential application improvements and possible new functionality.